Our Story

“Our journey embarked in 2014 when our quest for improved health and a connection with nature ignited…”

Discerning men demand the very best. In a largely unregulated industry, we aim to provide our customers with assurance that Caldera + Lab products are not only safe to use, but deliver real results.

Our journey embarked in 2014 when our quest for improved health and a connection with nature ignited.

We started splitting time between Los Angeles, California and Jackson, Wyoming.  After respectfully building careers in entertainment and tech, we married, had our first child, and found the Teton Mountain Range to be the perfect playground to raise our new family. As we traveled between the pollution of LA and the dry harsh climate of the high alpine, we noticed our skin began to suffer. Stacy, a clean ingredients enthusiast, had access to a variety of quality, non-toxic women’s skincare products, but for Jared, we simply couldn’t find a men’s brand that stacked up.

At times an industry demands an outsider to elevate the standard and in 2016, we became inspired to take action. We hired an expert team of green scientists, herbalists and formulators and, after two years of development, released The Good - a game-changing one-step, multi-functional face serum, backed by scientific studies. The Good is the first men’s skincare line in the US to be certified by MADE SAFE®  and ECOCERT, two of the world’s premiere non-toxic certification bodies. We’re proud to be pioneering the way for a contemporary breed of men’s clean skincare and hope you love it much as our friends and family do.

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Stacy Keibler & Jared Pobre

Co-Founders, Caldera + Lab

We began with a simple philosophy to make no compromises with respect to quality.

A life well lived can wreak havoc on your skin and a harsh environment like Jackson Hole with all of the outdoor adventures that it offers wasn't doing us any favors. We got tired of borrowing quality skincare products from our wives and girlfriends and set out to create a men's face serum fueled by high-altitude botanicals found in the region.

Leveraging Expertise

The Dream Team.

Leveraging the knowledge of world-renowned herbologists, green chemists, natural formulators, and scientists native to the Mountain West region, we created The Good - a clinically-proven multi-functional face serum packed with free radical fighting antioxidants. This is wild resilience in a bottle.

Our first-string player?

Fireweed is a powerful and resilient plant trusted for centuries to bring skin back to life. Our certified sustainable wild-harvesting process captures the highest potency of every bud and leaf so you can look your best.

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