

Charitable giving.
An investment in us all.


“The true measure of a society can be found in how it treats its most vulnerable members.”
- Mahatma Gandhi
Wellness is more than great skincare. It’s also how we treat each other and the Earth. That’s why we’ve invested in humanity-driven charities from day one. Giving isn’t a public relations game to us - it’s central to our families and this business. No matter how you give or how much, we hope you’ll join us.


November 2020
NAACP Legal Defense Fund
The NAACP Legal Defense and Educational Fund, Inc. is America’s premier legal organization fighting for racial justice. Through litigation, advocacy, and public education, LDF seeks structural changes to expand democracy, eliminate disparities, and achieve racial justice that fulfills the promise of equality for all Americans.
Get Involved


November 2020
ACLU Foundation
The ACLU aims to preserve and extend constitutionally guaranteed rights to people who have historically been denied their rights on the basis of race. Their Racial Justice Programs aim to dismantle systemic racism and to repair centuries of harm inflicted on communities of color.
Get Involved


may 2020
NYU Langone Hospital
Frontline healthcare heroes at NYU Langone Hospital asked us if The Good would help their skin, chapped from wearing PPE gear all day everyday during COVID-19. We shipped them bottles of The Good to prevent cracking and protect their skin health.
Get Involved
2020
Cultivate Ability
Cultivate Ability fosters inclusive workplaces in Jackson, Wyoming for differently-abled community members. They work to create inclusive work environments that benefit the employer, employees and the greater community.
Get Involved


april 2020
One22
One22 exists to invest in and support people living in Greater Jackson, Wyoming who are facing health, financial, and cultural challenges. They provide a range of relief services including utility bill assistance, mental health support, food delivery, and more.
Get Involved


july 2019
Nature Conservancy
The Nature Conservancy works to preserve our natural ecosystem, including our natural resources and endangered wildlife. It has protected more than 119,000,000 acres of land and thousands of miles of rivers worldwide.
Get Involved


july 2019
Pediatric Cancer Research Foundation
PCRF supports groundbreaking research to provide better treatment and cures for children with cancer. They also fund vital family support services and advocate for childhood cancer education and awareness.
Get Involved
july 2019
Pencils of Promise
PoP believes that every child should have access to quality education. They work across the globe to build schools and create quality educational programming to increase literacy rates.
Get Involved

B Corporations believe in more than profit.
Instead of promises that are tough to fact check, we opted for accountability. The B Corp designation confirms that from wild harvesting to packaging to distribution, every stage of our production and labor practices meet the highest standards of social and environmental responsibility.
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"Our mountain community relies heavily on tourism and when the COVID-19 pandemic hit, many people in our area were worried about their family's livelihood. Caldera + Lab generously contributed $25,000 to One22 Resource Center to help support the Greater Teton community during this time of crisis.” - Sharel Lund, One22 Executive Director