Evidence-Based Performance
Since 2019, we’ve stood behind our product claims. We are proud to provide transparent data from the many studies we conduct.
OVER 17 TYPES OF VALIDATION TESTS
During product development we perform numerous tests and clinical studies, including expert assessments and instrumentation studies, double blind and gene expression studies, dermatologist and safety tests, and user trials.
See The Evidence
Our product efficacy is evaluated by clinical experts and real men.
THE GOOD CLINICAL AND USER TRIALS
In an independent, 3rd party study (2018) using advanced instrumentation, expert assessment, and consumer perception, The Good was clinically proven to visibly reduce fine lines and wrinkles, improve skin elasticity and even skin tone and reduce the appearance of dark spots.
Objective
Measure performance of The Good across specific age-related skin conditions, such as visible lines and wrinkles, loss of elasticity, skin tone, skin texture and appearance of dark spots.
Duration
8-week evaluation based on clinical measurement, assessment and self-reports.
Subject
53 male participants, aged 37-64, across all skin types and ethnicities, with age-related skin concerns.
Antioxidant Power
After 8 weeks, participants noticed visibly healthier skin, delivered by The Good’s antioxidant activity and botanical ingredients. In a separate UK-based study, The Good was shown to deliver 3.4 million antioxidants per drop. Antioxidants help protect skin from damage caused by free radicals and environmental aggressors.
Rejuvenation and Resilience
Wrinkles form deeper in men’s skin due to its thicker, more collagen dense structure. Meaning it's even more difficult to achieve significant reduction in lines. The Good’s ingredients support skin’s natural pathways, making skin feel stronger and better equipped to recover.
Multi-Benefit Performance
Many factors contribute to visible skin aging for men, including deeper lines and wrinkles, dark spots, uneven skin texture, loss of elasticity and dehydration. The Good targets all of these in one multi-functional formula for overall younger-looking skin.
THE Rich REGIMEN USER TRIALS
In an independent consumer perception study (2020), The Regimen was proven to deliver smoother, visibly healthier and younger-looking skin.
Objective
Evaluate user perception of visible skin improvements across specific age-related conditions, such as lines and wrinkles, skin texture, skin tone and overall appearance.
Duration + Type
5-week consumer perception test based on self-reports after using The Clean Slate, The Good and The Base Layer together daily.
Subject
32 male participants and 7 female participants, aged 45-70, across all skin types and ethnicities, with age-related skin concerns.
Amplified Results in 3 Steps
The Regimen Rich is designed to work in synergy for better results. On its own, The Good’s powerhouse formula delivers younger-looking skin. 81% agreed. Pair The Good with The Clean Slate and The Base Layer as your daily regimen, that number becomes 94%. The results speak for themselves.
Smoothness You See + Feel
Every step in The Regimen refines skin texture, delivering unanimous agreement from participants. The Clean Slate gently cleanses and exfoliates, preparing the way for The Good’s cold-pressed botanical oils to smooth skin. The Base Layer locks in moisture and plumps for visibly smoother skin with a shine-free finish.
Men’s Top Age Concern
Lines and wrinkles are diminished through multiple pathways, including exfoliation and smoothing skin texture, plumping hydration and supporting the skin’s own pathways when collagen production is slowing. The Regimen: Rich visibly corrects this top concern and supports healthy skin.
THE HAIR CARE SYSTEM CLINICAL AND USER TRIALS
In multiple independent, 3rd party studies (2025) using advanced instrumentation and consumer perception, The Hair Care System was clinically proven to support hair density, strengthen hair, reduce visible hair fall due to breakage and smooth the hair cuticle.
Objective
Measure statistical significance of The Hair Care System efficacy across hair thinning and damage-related conditions.
Duration + Type
Three tests covering instrumentation measurement and consumer perception studies across 1-week, 4-week and 12-week time frames.
Subject
50 male participants, aged 25-60, across all hair textures and lengths, with self-reported hair thinning and/or hair line recession. Instrumentation measurements conducted on human tresses across all hair textures and lengths.
A Clinically Proven Anti-Thinning Routine
Expert assessment of human hair tresses showed significant reduction in hair breakage and improved strength. Hair breakage increases based on factors like age, nutrition and environmental aggressors. By increasing hair resilience to breakage, over time density and fullness improve.
Three Steps to Thicker Hair
Every step of The Hair Care System contributes to thicker, fuller looking hair. The Shampoo gently cleanses and balances the scalp microbiome, The Conditioner softens and helps to strengthen hair, and The Hair Serum, the most powerful treatment, delivers essential nutrients to the scalp, supporting natural hair growth cycles.
Healthier-Looking Hair That Stays
After 12 weeks of using The Shampoo, The Conditioner and The Hair Serum, our participants saw the visible effects of less hair breakage and fall out. This is a result of our two-way approach to correct hair thinning: reduce breakage by strengthening hair and optimize the scalp for natural hair growth to flourish.
Others claim benefits. We show results.
Caldera + Lab results are a product of carefully selected ingredients from nature, optimized by biotech formulation techniques, like gene mapping, stem cell science and biofermentation. Our research is continually expanding to deliver results you can see, feel, and measure.