proven results

High Performance Skincare. Vetted by Science.

This is the highest calibre skincare. But trust should be earned, so every claim we make about The Good is substantiated by scientific data from an independent U.S. clinical trial and the first-of-its-kind antioxidant study.
Clinically Proven to Work on Dry, Normal, & Oily Skin.

Clinically Proven to Work on Dry, Normal, & Oily Skin.

We commissioned a third-party clinical trial to exclusively study The Good. The U.S.-based trial showed that the The Good provides statistically significant improvements in the appearance of fine lines and wrinkles, elasticity, dark spots, skin tone, and more.

This kind of clinical trial is an industry rarity. We did it anyway.

Most skincare companies don’t conduct clinical trials on their finished product. Those that do, typically test for 30 days, with roughly 10-15 participants. We chose to study skin changes in 53 participants over 60 days. We went well above the industry benchmark because we wanted rock solid confirmation that The Good delivers high performance results for all skin types, skin tones, and ethnicities. And that’s exactly what our clinical trial showed.

9 out of 10 Men Experienced Healthier & Visibly Improved Skin

All Skin Types
All Skin Types
Normal
Dry - Combination
Oily-Combination
Healthier
Skin
Improved

Fine Lines 
&
Wrinkles
Smoother
Skin
Less Dry Even Skin
Tone
Radiance &
Luminosity
% of men who saw improvement

96%

reported healthier looking skin

91%

reported smoother skin

91%

reported less dryness

89%

showed improved radiance & luminosity

85%

showed more even skin tone

87%

showed improved fine lines & wrinkles

96%

reported healthier looking skin

91%

reported smoother skin

91%

reported less dryness

89%

showed improved radiance & luminosity

85%

showed more even skin tone

87%

showed improved fine lines & wrinkles

Healthier
Skin
Improved

Fine Lines 
&
Wrinkles
Smoother
Skin
Less Dry Even Skin
Tone
Radiance &
Luminosity
% of men who saw improvement

100%

reported healthier looking skin

91%

reported smoother skin

88%

reported less dryness

88%

showed improved radiance & luminosity

75%

showed more even skin tone

84%

showed improved fine lines & wrinkles

100%

reported healthier looking skin

91%

reported smoother skin

88%

reported less dryness

88%

showed improved radiance & luminosity

75%

showed more even skin tone

84%

showed improved fine lines & wrinkles

Healthier
Skin
Improved

Fine Lines 
&
Wrinkles
Smoother
Skin
Less Dry Even Skin
Tone
Radiance &
Luminosity
% of men who saw improvement

88%

reported healthier looking skin

88%

reported smoother skin

100%

reported less dryness

94%

showed improved radiance & luminosity

94%

showed more even skin tone

94%

showed improved fine lines & wrinkles

88%

reported healthier looking skin

88%

reported smoother skin

100%

reported less dryness

94%

showed improved radiance & luminosity

94%

showed more even skin tone

94%

showed improved fine lines & wrinkles

Healthier
Skin
Improved

Fine Lines 
&
Wrinkles
Smoother
Skin
Less Dry Even Skin
Tone
Radiance &
Luminosity
% of men who saw improvement

87%

reported healthier looking skin

87%

reported smoother skin

93%

reported less dryness

88%

showed improved radiance & luminosity

93%

showed more even skin tone

87%

showed improved fine lines & wrinkles

87%

reported healthier looking skin

87%

reported smoother skin

93%

reported less dryness

88%

showed improved radiance & luminosity

93%

showed more even skin tone

87%

showed improved fine lines & wrinkles

3.4 Million Antioxidant Units Protecting Your Skin

We also carried out the first-of-its-kind antioxidant study, which showed that each drop of our serum generates almost 3.4 million antioxidant units. It also exhibits a rare property that protects skin from the damage caused by free radicals, and counters the effects of aging, pollution, and sun damage.

No Models. No Photoshop. Images from Clarity™ Image Analysis Machines.

The Good is proven to reduce fine lines, wrinkles, dark spots, and sagging skin. Users also see noticeable improvements in firmness, elasticity and overall skin health, moisturization and radiance.

→→ Drag line to see Before & After changes.

After
After
Before
Before
After
After
Before
Before
After
After
Before
Before

Look inside our clinical trial.

Of course we wanted to know what our clinical trial participants thought of the changes in their skin, but we didn’t stop there. The Good was validated with three separate modes of assessment:
1
Expert clinical grading
2
Instrumental assessments with Clarity™ Image Machine
3
Subjective questionnaires
A leading U.S. clinical research firm conducted an 8-week study of The Good with a group of 53 healthy male volunteers, aged 37 to 64. Participants represented a diverse mix of ethnicities, skin tones, and facial hair types.
All skin types were represented (dry, normal, and oily). Face and skin changes were evaluated ~24 hours after initial use, at four weeks and eight weeks of continued use.
The average participant started with an ~4.5 rating of fine lines and wrinkles. After 8 weeks, that number dropped to ~3.9.
The average participant started with a skin elasticity rating of ~0.35. After 8 weeks, that number increased to ~0.42.
The Holy Grail Of Face Serums...
-GQ