How to Choose a Natural Face Serum

Your serum should be the holy grail of your skincare routine. It’s going to provide the majority of the benefits in your skincare routine. You may be able to get away with using something like a basic sunscreen, but a subpar serum simply won’t provide the results you’re looking for. 

There are plenty of face serums on the market, but many of them fail to live up to the benefits they claim to provide. Many skincare products are formulated with synthetic ingredients, fragrances, and toxic chemicals that do more harm than good. 

Natural face serums deliver benefits without the drawbacks, making them the obvious choice for promoting meaningful improvements in the health and appearance of your skin.

What is a Face Serum?

Face serums are highly potent skincare concentrates. Your serum is the most valuable product in your skincare regimen. The ingredients in face serums have smaller particle sizes to encourage them to penetrate the stratum corneum, or the top layer of your skin. 

This allows them to deeply hydrate your skin in ways that other products cannot. Serums work from the surface through to the interior of your face, providing their benefits from the inside out.

The Difference Between Serums, Moisturizers, and Face Oils

Face oils are topical products that moisturize the face and provide benefits to the surface of the skin. Face oils don’t typically penetrate the top layer of the skin. Well formulated moisturizers can provide hydration, but that hydration is mostly a bonus. 

Moisturizers are primarily a protective product as they seal in your serum and protect your skin from free radicals and environmental pollutants. 

Why Should You Choose a Natural Face Serum?

Face serums are designed to be absorbed by your skin. Serums with artificial or toxic ingredients will encourage chemicals to sink into your skin. If something isn’t safe to eat, it’s certainly not safe for your body to absorb. 

Your body isn’t made of artificial ingredients. It doesn’t need them to heal, repair, or nourish itself -- the things your skin needs are found in nature. 

Active botanicals boast more similarities between the natural compounds that occur in your skin than synthetic alternatives ever could. 

Ingredients to Avoid in Face Serums

Some products market themselves as natural or push the appearance of being natural because they contain natural ingredients. 

One naturally derived ingredient doesn’t make a product natural, and many natural products don’t contain what you think they contain

Many skin care serums contain the following potentially harmful ingredients or ingredients that come consumers may choose to avoid:

  • Parabens
  • Phthalates
  • Aluminum 
  • Toxic Chemicals
  • GMOs
  • Gluten
  • Animal Derived Ingredients
  • Silicones
  • Synthetic Preservatives

Although animal-derived ingredients and gluten are technically natural, they don’t fit into everyone’s ideals, lifestyles, or tolerances. Don’t assume that a product doesn’t contain these ingredients simply because it’s marketed as natural

Addressing Your Skincare Concerns

Most skincare serums are designed to address specific skincare concerns. They’ll often promote a single benefit or a featured ingredient on the front of the bottle. 

Some skincare serums are designed to provide a whole host of benefits that target skin health in general. There’s no reason why a single serum can’t multitask for nearly every concern.

Moisturizing Your Skin

Serums don’t technically moisturize your skin. They hydrate it, which is superior to moisturizing for the sake of receiving benefits. 

Your skin soaks up the deeply hydrating oils and plant extracts in a serum, plumping up a little bit in response. Dry skin greatly appreciates hydrating serums because they efficiently deliver benefits to parched patches. 

Making Skin Appear Firmer and Smoother

No skincare ingredient can completely restore your skin’s youthful elasticity. However, quality skincare ingredients can promote your body’s ability to produce more collagen and promote the healing of acne spots to improve overall skin texture. 

Deep hydration also contributes to the appearance of firmer-looking skin, as fine lines and wrinkles are often exacerbated by skin dehydration.

  • Frankincense
  • Nettle
  • Red Raspberry
  • Seabuckthorn
  • Prickly Pear Oil

Improving the Appearance of Dark Spots and Skin Tone

Dark spots and uneven skin tone are very common skincare concerns, particularly among people who regularly experience unprotected sun exposure. SPF is your biggest defense against dark spots and skin tone. Without proper sun protection, these issues are prone to develop. 

If you already have dark spots and an uneven skin tone, you can’t hit the rewind button. You can use skincare ingredients proven to encourage your skin to gradually sort out your dark spots and uneven skin tone. 

Reducing Visibility of Fine Lines and Wrinkles

We all develop fine lines and wrinkles with time. Our collagen production slows as we age. Free radicals, environmental pollutants, and the sun damage our skin. Even gravity takes its toll by slowly pulling down on our face. 

Think about what happens when you take a wet article of clothing out of the washing machine. The piece of clothing is deeply hydrated and infused with fabric conditioning products. After you put it in the dryer, it comes out wrinkled because the moisture is gone, and the products are steamed out. 

When these fine lines and wrinkles appear, they can’t be undone. The skin that hosts them can be properly nourished and encouraged to look and feel better. 

When the skin is healthy, fine lines and wrinkles are a lot less visible. With continued use, these ingredients can help to heal some damage to the skin while slowing the progression of the emergence of new aging signs. 

You Need The Good

Caldera + Lab’s natural skincare serum is formulated with all of the above ingredients and clinically proven to improve the look and health of skin with continued use. The Good is a botanical powerhouse, and it’s exactly what your skin craves.

You don’t need a bunch of serums. You only need one that does its job correctly. Every single ingredient in The Good is an active botanical ingredient that works to nourish, restore, hydrate, and protect your skin. It’s a well-rounded, holistic approach to skincare that tends to your skin’s needs from every angle.

Every ingredient we use comes from the earth. Some ingredients are organically and sustainably grown, while others are responsibly harvested from the wild. 

Nothing we create causes damage to the environment, and that’s important to us. You can’t call yourself a natural company if the production of your products is damaging to nature. 

Use The Good serum in conjunction with The Clean Slate cleanser and The Base Layer moisturizer for optimal effects. Cleanse, blot your face dry, apply your serum, let your skin drink it up, and top it off with a moisturizer to seal in its benefits and protect your skin while encouraging continuous hydration. 



Skin hydration: interplay between molecular dynamics, structure and water uptake in the stratum corneum | Nature Scientific Reports

What (if anything) does “natural” mean? | Science-Based Medicine

Air pollution and the skin | Frontiers In Environmental Science