Darin Olien is a wellness expert, bestselling author, podcast host and co-host of the Netflix series "Down to Earth With Zac Efron" 

You may have heard me mention certain products on social media or on the podcast. I hope you know that any product, brand or company I pair with is because I 100% believe in the work they’re doing. I would never put my stamp of approval on it otherwise. This doesn’t just mean I think it’s a good product. It means I’ve thoroughly researched their production practices, their ingredients, the way they conduct business and their relationship with the environment. You can count on that, this I promise you. 

With that being said, I wanted to put a spotlight on one of my current favorites. Caldera Lab’s The Good, is a light facial serum that I use every day, sometimes twice a day. It’s part of my daily routine and keeps this guy’s skin looking fresh and as healthy as possible. But this article isn’t about the serum, actually. I wanted to tell you all about Caldera + Lab and why I think companies like them are so incredibly important.

1. The Power of Nature

I did a Fatal Conveniences segment on the corruption of the skincare industry and products that claim to knock decades off your skin, all while being packed with harmful ingredients. Caldera + Lab's products are incredibly effective, gentle, and safe.

2.  Greentech Skincare

Most companies take a common skincare formula and make slight variations to make them their own. Caldera + Lab starts from scratch, with months of scientific research, experimentation, and clinical trials.

3.  Wild Harvesting

My favorite part of Caldera Lab as a company is their wild harvesting practices. What is wild harvesting you ask? It’s a thoughtful and meticulous process, no machines used here, just hardworking, trained herbalists on a mission. I’m talking about getting up at dawn and harvesting wild herbs out in the field, guys. It doesn’t get any purer than that! These powerful botanicals like fireweed, yarrow, nettle and dandelion grow wild around the Teton Mountains and Caldera + Lab’s team handpicks them at their peak potency to use in their formulas. But don’t worry, they’re not clearing the fields of these beautiful plants and leaving them barren. Every plant is ethically harvested. This means they follow strict practices of only taking ¼ of the plant population within a 10-foot square area. The plants will quickly regrow and repopulate the area. This is what sustainability is all about.

4. Purpose-Over-Profits

Caldera + Lab prioritizes the planet and giving back.From their sourcing, research, production and packaging, everything is done with the Earth in mind. Learn more about their  initiatives.

I don’t take any of this lightly, you guys know this. So when I say I absolutely LOVE a company, you can take me at my word. They are doing great things, and I’d love for you to check them out.