The Holy Grail
of Face Serums...

-GQ

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Men deserve clean, clinically-verified, and socially responsible skincare proudly made in the USA.

OUR STORY

“We can’t say enough good things about this serum. It’s made in Jackson Hole, Wyoming from painstakingly sourced natural ingredients”

“The holy grail of face serums, for the guy who's luxury skincare curious.”

"I have battled with psoriasis for most of my life and I have completely replaced my steroid cream with this serum." - Adam Schafer

"I’ve been using Caldera + Lab The Good Multi-Functional Serum for several weeks and it’s an absolute keeper”

Wild resilience in a bottle.

Our face serum is the result of meticulous craftsmanship. We poured the best ingredients we could find into every drop, delivering a product that’s powerful and pure.

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Skincare made simple.

Your time is better spent living your life, rather than following a complicated routine. We designed The Good to be a one-step regimen, replacing everything you need at night except for your cleanser.

One Step Routine
One Step Routine
Clinically Proven

Clinically Proven Results.

A scientific study revealed 96% of men experienced healthier, younger looking skin. We call it the brighter & tighter effect.

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Your Personalized Application Steps.

How to apply The Good for your skin.
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Powerful High-Altitude Botanicals

A multi-functional, healthy-aging, clinically-proven formula of 27 active botanicals meticulously processed in an ECOCERT COSMOS certified manufacturing facility.

Wild-Harvesting

We sustainably wild-harvest plants that grow naturally on the mountainside at 9000 feet to capture the highest quality antioxidant potential. Our plants pack a punch!

Clean Living

The skincare industry is facing a difficult problem with plastic waste. We’re doing our part with 100% recyclable glass, ethically sourced wood and as little plastic as possible.

Our Commitments To You

Performance
An independent clinical trial showed that The Good works on all skin types to counter the effects of aging, and defends against all six types of free radicals.
Accountability
Transparency welcomes verification. So we opened our doors to be vetted by MADE SAFE, ECOCERT, PETA, and others. We’ve also earned the prestigious B Corp certification.
Integrity
From sustainable wild-harvesting to eco-conscious packaging, The Good is good for people and planet.

FAQs

  • When do I use The Good?

    The Good is a one-step product most commonly used at night. It’s meant to be applied after washing and drying the face. Many customers apply it morning and night for maximum results.

  • How long until I see results?

    Customers are noticing improved skin health within 24 hours. It typically takes 7 days of straight usage for visible benefits. The longer you use The Good the greater the results.

  • Will the oil clog my pores?

    The Good is a 100% plant-based oil blend, it’s lightweight and absorbs quickly enough for all skin types. An 8-week irritancy test revealed zero clogged pores with recommended usage.

  • What is your return policy?

    We stand behind all purchases with a “No Questions Asked!” 60-day satisfaction guarantee. If you're unhappy for any reason, simply contact us. If we cannot resolve your issue, return The Good to us and we will promptly issue a refund.

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Good Story. Great Skin.