The Good
Anti-Aging Rich Serum
An antioxidant-rich, multi-functional facial oil serum formulated with 27 botanicals to support skin recovery and protect against environmental aggressors. Clinically proven to visibly reduce lines and wrinkles, even skin tone, firm and deeply moisturize. Ideal for dry skin, colder climates or as a night treatment.
Proven to help reduce the appearance of fine lines, wrinkles, dark spots, and sagging skin.
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96%
Reported healthier looking skin
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91%
Reported healthier looking skin
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89%
Reported healthier looking skin
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91%
Reported less dryness
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89%
Showed improved radiance & luminosity
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96%
Reported healthier looking skin
-
91%
Reported healthier looking skin
-
89%
Reported healthier looking skin
-
91%
Reported less dryness
-
89%
Showed improved radiance & luminosity
HOW TO USE THE GOOD
HOW TO USE THE GOOD
On clean, dry skin, apply a few drops of The Good to your fingertips and gently massage onto face and neck. Adjust amount as needed based on skin type. Let it absorb fully before applying any other products. Use nightly for best results.
Skin Tip: For drier skin or colder and dry climates, The Good can be applied morning and night.
Want to know which products are best for your skin?
The Making of Our Antioxidant Powerhouse

The Making of Our Antioxidant Powerhouse
As men’s skin ages, it forms deeper wrinkles and skin becomes drier due to hormone shifts and exposure to elements. The Good’s formula is crafted through meticulous macerations over 4 weeks to extract nutrients from 27 powerful botanicals. The oils are cold-pressed to ensure maximum potency in a clean, eco-friendly process and tested for peak antioxidant activity. MADE SAFE® certified.
UNRIVALED INGREDIENTS
Every ingredient is carefully selected for its nutrient profile and backed by research to work for men’s skin. Plant-based and 100% fair trade.
PROVEN BY SCIENCE. TRUSTED BY MEN
FAQS
The Good is ideal for dry skin types, colder climates or as a night treatment for moisturization and recovery. Like a multi-vitamin for skin, it targets dehydration and visible signs of aging, promoting overall skin health. The Great is ideal for normal or oily skin types. It is an advanced renewal treatment with proprietary exosomes for sagging skin, loss of elasticity and lines and wrinkles.
The Great and The Good are perfect partners for a complete day/night routine. Use The Great in the morning, it’s lightweight texture will visibly renew and hydrate skin without feeling greasy or heavy. Use The Good at night as a deeply hydrating and restorative treatment. Skin’s natural recovery process is highest at night. The Good supports skin recovery with powerful botanicals and antioxidants.
If you need help, take our Skin Analysis to identify the best routine for your skin.
We recommend to start by using The Good at night. It is ideal for dry skin and drier or colder climates. If you find you need more moisturization, The Good can be used morning and night. It’s important to make sure your skin is thoroughly dried after washing your face before applying The Good, or the oil will not be able to fully absorb into skin.
Depending on your skin type, you may need to use more or less of The Good:
Dry: 10-12 Drops
Normal: 7-9 Drops
Oily: 4-6 Drops
A serum is the most potent, efficacious treatment step in your skincare regimen. Men’s skin forms deeper wrinkles with age, due to being 25% thicker and more collagen dense. Serums provide powerful treatment, visibly addressing damage from lifestyle and age.
As men age, their skin often becomes drier as a result of hormone shifts and exposure to elements. Extra moisturization will replenish skin and support the skin barrier for healthier-looking skin.
Clinical studies show visible improvement within 4-8 weeks.
Transform your skin and hair health.
