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The Good

Anti-Aging Rich Serum

Best For: Dry to normal skin. Colder or harsh climates. Very popular with age 50+.

An antioxidant-rich, multi-functional facial oil serum formulated with 27 botanicals to support skin recovery. Clinically proven to visibly reduce lines and wrinkles, even skin tone, firm and deeply moisturize.

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    NO ANIMAL
TESTING

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    NO HARSH CHEMICALS

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    PARABEN FREE

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    SILICONE FREE

Proven to help reduce the appearance of fine lines, wrinkles, dark spots, and sagging skin.

  • 96%

    Reported healthier looking skin

  • 91%

    Reported less dryness

  • 89%

    Showed improved radiance & luminosity

  • Naturally-derived fragrance

  • Dermatologically tested

  • 96%

    Reported healthier looking skin

  • 91%

    Reported less dryness

  • 89%

    Showed improved radiance & luminosity

  • Naturally-derived fragrance

  • Dermatologically tested

HOW TO USE THE GOOD

HOW TO USE THE GOOD

On clean, dry skin, apply a few drops of The Good to your fingertips and gently massage onto face and neck. Adjust amount as needed based on skin type. Let it absorb fully before applying any other products. Use nightly for best results.

Skin Tip: For drier skin or colder and dry climates, The Good can be applied morning and night.

Want to know which products are best for your skin?

The Making of Our Antioxidant Powerhouse

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The Making of Our Antioxidant Powerhouse

As men’s skin ages, it forms deeper wrinkles and skin becomes drier due to hormone shifts and exposure to elements. The Good’s formula is crafted through meticulous macerations over 4 weeks to extract nutrients from 27 powerful botanicals. The oils are cold-pressed to ensure maximum potency in a clean, eco-friendly process and tested for peak antioxidant activity. MADE SAFE® certified.

About The Science

UNRIVALED INGREDIENTS

Every ingredient is carefully selected for its nutrient profile and backed by research to work for men’s skin. Plant-based and 100% fair trade.

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Known to improve skin tone, brighten and support rejuvenation

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Elderflower

Known to improve skin tone, brighten and support rejuvenation

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Powerful antioxidant and inflammation-reducing botanical that thrives in extreme environments, known to support skin resilience

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Fireweed

Powerful antioxidant and inflammation-reducing botanical that thrives in extreme environments, known to support skin resilience

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Known to help smooth and firm skin

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Coenzyme Q10

Known to help smooth and firm skin

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Bioavailable plant compounds help soothe, boost circulation and strengthen skin

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Bioflavinoids

Bioavailable plant compounds help soothe, boost circulation and strengthen skin

PROVEN BY SCIENCE. TRUSTED BY MEN

FRANK GRILLO

ACTOR

“I see the effect. It's made my skin look fresher, smoother. I look more awake. I look better!”

MIND PUMP

PODCAST

"The way that it's formulated is it's designed to balance out the microbiome of the skin. It also works with your body's natural ways of healing."

TONY GONZALEZ

FOOTBALL HALL OF FAME

“Before I go to sleep, and when I wake up in the morning, my face just feels better."

ERICK CEDEÑO

FASHION MODEL

"One of my hacks is when I travel, which I travel once or twice a month somewhere, I land, immediately go into the bathroom in the airport, I wash my face, and I apply The Good immediately."

FAQS

Depending on your skin type, you may need to use more or less of The Good:

Dry: 10-12 Drops
Normal: 7-9 Drops
Oily: 4-6 Drops

A serum is the most potent, efficacious treatment step in your skincare regimen. Men’s skin forms deeper wrinkles with age, due to being 25% thicker and more collagen dense. Serums provide powerful treatment, visibly addressing damage from lifestyle and age.

As men age, their skin often becomes drier as a result of hormone shifts and exposure to elements. Extra moisturization will replenish skin and support the skin barrier for healthier-looking skin.

Clinical studies show visible improvement within 4-8 weeks.

Transform your skin and hair health.

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Transform your skin and hair health.

CUSTOMER REVIEWS

Overall rating: 4.5967174 / 5 from 2559 reviews.

AI Generated Review Summary

The Good is a multi-functional facial oil serum praised for its ability to visibly reduce lines and wrinkles, even skin tone, and deeply moisturize. Customers appreciate its antioxidant-rich formula, which includes 27 botanicals to support skin recovery. The product is particularly ideal for dry skin and colder climates, offering a fresher look and a silky smooth feel.

Summary topics

  • Visible Results: 11%
  • Product Smell: 8%
  • Reduction of Fine Lines: 3%
  • Fresher Skin Look: 9%
  • Skin Feel: 22%

Review topics: ["ingredients","irritation","size","mask","smell","results","skin","serum","glow","quality","aroma","bags","benefits","value","appearance","lines","wrinkles","looks","husband","moisturizer","fragrance","face","feels","reaction","improvement","packaging","formula","service","compliments","breakouts"].

Review highlights

  • "Love all your stuff people love the smell and say my skin looks great"Charlie
  • "I love the smell and it makes my skin feel smooth and younger."Rob K.
  • "Great smell, consistency, skin looks good."Sanjay K.

Reviews

The best product I have

"The best product I have ever used hands-down I have to be honest it’s a little costly … but worth every penny! I have seen noticeable changes in my skin sounds cliché, but even my friends have asked me. MAN What are you doing differently?! I am 60 years old or 60 years young. ,-) look & feel great … thanks for such a great product I only wish you would offer a little more discounts. . keep up the great work 👊🏾"

Torres(Scott) M. (5/5)

"1st time I have ever used this skincare product. This serum is for women with dry skin care products, I can see a different in a very shallow time, This is an serum that absorbs quickly, no sticky residue"

Patrice (5/5)

"Have used for a solid two weeks. Feels good. I'll update later on if it works or not."

Dustin (5/5)

The Good and Base Layer

"The Good and Base Layer provide good moisurization and smell nice. The eye serum has not had a visible effect after about a month."

Brad S. (5/5)

It feels great and I've

"It feels great and I've got to say, there's definitely an improvement to how my skin looks and feels."

Andrew W. (5/5)

"While not strictly bad, price tag would make you believe this a miracle product. Which is not. I have and use relatively cheaper (still not cheap per se) alternatives with better results."

Gordan (2/5)

Works great! It really helps

"Works great! It really helps moisturize my face without looking oily."

Chris N. (5/5)

All of them work fine.

"All of them work fine. Top choice!"

Vasilis D. (5/5)

This stuff is the best!

"This stuff is the best! It has helped my skin in all areas!"

Ryan C. (5/5)

The Good is Great

"Feels so smooth and light. Not greasy or oily. Smells good too. This will be a subscription product!"

Tom H. (5/5)

Q&A

Is this product safe to put in a your beard or is it best to just apply on the surrounding skin areas?
Hi Jerry, yes — The Good is absolutely safe to use in your beard, if you'd like to! It’s great for moisturizing and keeping both your skin and beard healthy.
Do women use this
Hi Jenny! Women can absolutely use our products. We have specifically developed each product to cater to sensitive skin types. There are no ingredients in our products that women cannot use. We have many female customers and all of the ladies on our team love our products!
How long is is the good last with normal skin?
Hi Tim, thanks for reaching out! On average, the Good will last about 60 days. However, some people use more or less than others and may go through it in 45 days or 90 days. How much to use can depend on your skin type and vary based on the season or climate you live in.
Do women use The Good?
Hi Roseanne, thanks for reaching out. I'm happy to share that many women use and enjoy The Good! We have many female customers and all of the ladies on our team love our products. We have specifically developed our products to cater to sensitive skin types, and there are no ingredients in our products that women cannot use.
should i only use the good at night
Hi William, thanks for reaching out. You can use The Good morning and/or night, but for the best results, we recommend to apply it before bed. During sleep, your body’s circadian rhythm focuses on repair, peaking cell turn over and enhancing healing and collagen production. Be sure to cleanse your skin and dry it with a clean washcloth. After you wash your face, make sure your skin is 100% dry before applying the serum; that way, the oil absorbs into your skin. I hope that helps, and please let us know if you have any other questions!

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