Man holding The Great serum beside his face, showing visible skin texture

Measured, not promised

Clearer, smoother, less tired.

A straightforward routine built around The Great and The Eye Serum — shown to reduce the appearance of pores, fine lines and tired-looking eyes.

Build your routine

Dispatched from our UK warehouse

Cruelty-free · Leaping Bunny
Plastic neutral · rePurpose Global
Dermatologist-tested

The problem

WHY SKIN STARTS TO SHOW IT

Bigger-looking pores, fine lines, tired-looking eyes — usually the same few causes underneath. Simple maths.

2X MORE OIL

Men’s skin produces roughly twice the oil.

STRETCHED PORE WALL

Oil fills each pore, stretches the wall, and props it open.

PORES READ BIGGER

The wider the opening is held, the more visible the pore.

Products built for less oily skin strip you dry or load on grease. Either way, you lose.

The fix isn’t harsher product. It’s the right one.

The four causes

THE SAME FEW THINGS AGE HOW SKIN LOOKS

OIL & BUILDUP

Excess oil and dead skin fill the follicle and stretch it open — the biggest driver of visible pores and blemishes. Men produce about double the oil.

STEP 1 · THE CLEAN SLATE →

COLLAGEN LOSS

Every pore is held taut by a ring of collagen; the same scaffold keeps skin smooth. From your mid-20s on it weakens — pores slacken and fine lines set in.

STEP 2 · THE GREAT →

DEHYDRATION

Dry, thin skin makes pore edges sharper, fine lines deeper, and under-eyes read shadowed and tired. Plump, hydrated skin softens all three.

STEP 3 · THE EYE SERUM →

SUN DAMAGE

UV breaks down the collagen that keeps pores tight and skin firm — driving lines as well as pores. The most preventable cause on this list.

Build your routine →

There’s a fifth factor: genetics. That one sets your baseline. The other four are workable.

The mechanism

YOU CAN’T SCRUB YOUR WAY TO BETTER SKIN

Scrubbing, stripping, and drying your skin out all backfire. Tight, dehydrated skin puts pores, lines and tired eyes on display. What actually changes how skin reads:

HOURS–DAYS

PLUMP

Hydration draws water into the skin around each pore, pressing the opening narrower and blurring its edge.
DAYS–WEEKS

CLEAR

Less oil and buildup inside the follicle means less pressure holding it open.
WEEKS

FIRM

Collagen support keeps the wall taut, so pores look tighter as skin firms.

The same plumping that blurs pores softens fine lines and lifts tired-looking under-eyes. Skin stops announcing every flaw.

The evidence

WHAT THIS ROUTINE VISIBLY IMPROVES

Three concerns, three studies. Each number is tied to the product that earned it — measured, not borrowed across the range.

Pores

−26% pore index The Great serum bottle

The Great · 45-day clinical study · Antera 3D imaging¹

Fine lines

90% agreed fine lines & wrinkles look reduced The Great serum bottle

The Great · 4-week controlled clinical study · instrumental + perception⁴

Dark circles

78% said dark circles appeared less visible The Eye Serum bottle

The Eye Serum · 4-week consumer perception study · 32 men, self-assessment⁵

Also measured — 80% of men agreed pores appear minimised (The Hydro Layer)², and The Great raised skin hydration by +82%.¹

SEE THE ROUTINE BEHIND THE NUMBERS → BUILD YOURS

THE CALDERA + LAB ROUTINE

Daily steps plus a weekly deep clean — each earns its place against pores, lines, or tired-looking eyes.

01 CLEANSE

THE CLEAN SLATE

Washes out the oil and buildup — the biggest driver of visible pores. PHA and sea silt clear without stripping.

02 TREAT

THE GREAT

The proof-carrier. Clinically shown to reduce the appearance of pores: −26% pore index in 45 days. Re-engineered hyaluronic acid, collagen amino acids, niacinamide.¹

NATIONAL ECZEMA ASSOCIATION SEAL OF ACCEPTANCE

03 THE EYE AREA

THE EYE SERUM

Peptides, hyaluronic acid and lightweight oils for the look of dark circles, puffiness, fine lines and crow’s feet. 78% said dark circles appeared less visible in 4 weeks.⁵

04 SEAL

THE HYDRO LAYER

Locks in water so skin stays plump and pore edges stay blurred. 80% of men agreed pores appear minimised. Hyaluronic + polyglutamic acid, ceramides, peptides.²

ESQUIRE GROOMING AWARDS 2026 · BEST MOISTURISER

MEN’S HEALTH GROOMING AWARDS 2026 · BEST ANTI-AGING MOISTURISER

05 DEEP CLEAN · WEEKLY

THE DEEP

Volcanic ash and kaolin helps clear the oil and buildup that can block pores — a weekly deep clean. Use 1–2x per week.

Formula scan

NOT A BASIC MOISTURISER. NOT A BASIC SERUM.

The point is not one hero active. It is formula density: hydration systems, ferments, peptides, stable vitamin C, and delivery technology selected for men’s skin.

Eye serum / smoother, less-tired-looking eyes

THE EYE SERUM

A concentrated eye-area cream: humectants, peptides, emollient oils, and botanical extracts in a thin, fast-absorbing finish.

Peptide supportHexapeptide-11 supports a smoother-looking surface around the eyes.

Hyaluronic hydrationSodium Hyaluronate binds water for a moisturised feel and a softer, less-sunken look.

Plant cell extractsBuddleja, coneflower, and green apple cell-culture extracts round out the formula.

Soft, natural finishPotato starch and bentonite let the thin cream settle without a heavy or greasy feel.

INCI anchor: Hexapeptide-11 / Sodium Hyaluronate / Buddleja Davidii Meristem Cell Culture / Echinacea Purpurea (Coneflower) Extract / Pyrus Malus (Green Apple) Fruit Cell Culture / Solanum Tuberosum (Potato) Starch / Bentonite

Treatment serum / visible firmness + pore appearance

THE GREAT

A treatment step built with actives that go beyond a cosmetic shine layer.

Exosome deliveryBifida Ferment Lysate and Lactobacillus Ferment Lysate are postbiotic ferments — the biotech delivery layer of the formula.

Stable vitamin C3-O-Ethyl Ascorbic Acid pairs with Niacinamide for tone and visible clarity support.

Firmness supportCollagen Amino Acids, Squalane, and Hydrolyzed Sodium Hyaluronate help skin look smoother and more resilient.

Adaptogenic botanicalsCentella Asiatica Extract, Moringa Oleifera Leaf Extract, and Withania Somnifera Root Extract add a rich botanical backbone.

Key INCI: 3-O-Ethyl Ascorbic Acid / Niacinamide / Bifida Ferment Lysate / Lactobacillus Ferment Lysate / Collagen Amino Acids / Hydrolyzed Sodium Hyaluronate

Hydration system / plump + smooth-looking skin

THE HYDRO LAYER

A lightweight gel-cream with the formula weight of a serious moisturiser.

Hydration matrixSodium Hyaluronate Crosspolymer, Polyglutamic Acid, and Sodium Hyaluronate support a plumper-looking surface.

Barrier supportCeramide NP, Squalane, and Phosphatidylcholine reinforce the feel of lasting moisture.

Peptide systemPalmitoyl Tripeptide-8, sh-Oligopeptide-1, sh-Oligopeptide-2, and sh-Polypeptide-1 are advanced signal peptides — the formula’s most sophisticated actives.

Ferments + botanicalsBifida Ferment Lysate, Bacillus/Folic Acid Ferment Filtrate Extract, and Crithmum Maritimum Extract add biotech and plant depth.

Key INCI: Polyglutamic Acid / Sodium Hyaluronate Crosspolymer / Ceramide NP / Palmitoyl Tripeptide-8 / sh-Oligopeptide-1 / Bifida Ferment Lysate

Caldera + Lab Code

CLEAN ENOUGH FOR EVERY DAY. SERIOUS ENOUGH FOR VISIBLE PORES.

This is skincare you leave on your face, so the standard matters. Caldera + Lab screens what goes in, what stays out, and how each formula performs on men’s skin.

No parabens. No phthalates. No SLS or SLES. No silicones. No mineral oil, petrolatum, talc, or formaldehyde-releasing agents. No synthetic fragrance. No known endocrine disruptors.³

Dermatologist-tested, cruelty-free, vegan, and gluten-free — built beyond the minimum certification standard.

2,000+ INGREDIENTS SCREENED OUT³ NO KNOWN ENDOCRINE DISRUPTORS NO SYNTHETIC FRAGRANCE DERMATOLOGIST-TESTED

Man applying The Great serum at a bathroom mirror with Caldera + Lab products on the sink

MEN ON THE ROUTINE

FROM A 5-STAR REVIEW

“My pores are not as noticeable as they used to be.”

Rated 5 out of 5 stars. GRAHAM · THE HYDRO LAYER

Rated 5 out of 5 stars

"I've been using this product daily and am so happy with the results. My skin is noticeably improved and I love that it doesn't feel too heavy/oily or clog my pores. Really pleased with it."
Nick H. · The Great

Rated 5 out of 5 stars

"I'm 60 years old and recently started using The Great. It absorbs quickly, doesn't leave a greasy feel, and makes my skin look a little smoother and firmer. I've noticed fewer fine lines and a healthy glow. I've even gotten several compliments on my skin, which hasn't ever happened before."
Brad C. · The Great

Rated 5 out of 5 stars

"Amazing cream makes your eyes feel lovely and fresh."
Wayne A. · The Eye Serum

Rated 5 out of 5 stars

"Great product to keep your skin around your eyes fresh and vibrant."
John O. · The Eye Serum

Rated 5 out of 5 stars

"The hydro layer puts in a lot of work but after I rub it into my skin I don't even feel it there because it's so lightweight. The claims about being "non-greasy" are also very accurate. I can also tell that my pores are not as noticeable as they used to be."
Graham · The Hydro Layer

Rated 5 out of 5 stars

"Really cleans the skin. Helps with clogged pores and after a month of use the pores seem smaller"
Kurt F. · The Clean Slate

Rated 5 out of 5 stars

"This is a really light cleanser where I don't feel dried out or that I have a soapy film after washing it off. I've noticed I haven't had as many clogged pores while using it and it works great with my beard."
Scott H. · The Clean Slate

Make it automatic

THE ROUTINE THAT GOES WHERE YOUR DAY GOES

Start with The Great, then add the cleanse, hydration, and defence steps that match the way your skin shows pores.

Build your routine →

Caldera + Lab regimen products packed in a brown leather dopp kit

DELIVERY & RETURNS

Flat-rate tracked UK delivery, dispatched from our UK warehouse.

Unopened products with the hygiene seal intact can be returned within 14 days of delivery. Opened it? Our 60-day make-it-right promise still applies — contact us and we’ll sort it. Faulty or not as described? You’re covered. Your statutory rights are not affected.

Prices include VAT where applicable. Delivery is shown before checkout.

Caldera + Lab · The builder

BUILD YOUR ROUTINE

The Great carries the proof — start there. Choose the steps you need; subscribers get the best price at every size.

Total

Will it irritate my eyes?

The Eye Serum is made for the eye area: a thin cream you press around the under-eye and eyelid with light pressure, avoiding direct contact with the eye itself. The Great and The Hydro Layer are fragrance-free, the most common irritant near the eyes. If irritation occurs, stop use.

How fast will I see a difference?

Hydration effects read quickly — in the Hydro Layer study, 73% of men said pores appeared minimised on first use. The measured changes take longer: the −26% pore index result came at day 45 of twice-daily use. Give it the full 45 days.

Do pores actually change size?

No — and anyone who says otherwise is selling you something. Pore size is set by genetics, oil, collagen, and sun exposure. What changes is how visible they are: hydrated, clearer, firmer skin makes pores appear noticeably smaller. That’s what we measured.

How much is delivery?

Flat-rate tracked UK delivery, dispatched from our UK warehouse. EU orders are delivered from the UK with duties & taxes paid at checkout — no surprise fees.

How does the subscription work?

Pause, skip, or cancel anytime in your account.

What if it doesn’t work for me?

60-DAY GUARANTEE

¹ The Great: Based on a 45-day, double-blind clinical study of 36 men using the product twice daily with sunscreen. Pore index and count measured by Antera 3D imaging. Mascot Spincontrol, October 2025.

² The Hydro Layer: Based on a 4-week consumer perception study of 30 men ages 40–65, February–March 2026.

³ Screened against the EU’s list of 2,000+ substances prohibited in cosmetic products. While we take action to eliminate these ingredients and meticulously monitor our supply chain, it is impossible to guarantee with 100% certainty that trace amounts will not be present.

⁴ The Great (fine lines): Based on a 4-week controlled, single-blind clinical study of 30 male subjects, ages 40–60, October 2025. Instrumental evaluations (ElastiMeter, VapoMeter) and consumer perception survey.

⁵ The Eye Serum: Based on a 4-week consumer perception study of 32 subjects using The Eye Serum on the eye area. Self-assessment questionnaire at Week 4. Results reflect consumer self-assessment, not instrumental measurement. Individual results vary.

Results describe the appearance of skin. Individual results vary.

Prices shown include VAT where applicable. EU orders are delivered from the UK on a Delivered Duty Paid basis where available; duties and taxes are settled at checkout.

Certified Plastic Neutral through our partnership with rePurpose Global: we fund the collection and processing of an amount of plastic waste equivalent to the plastic used in our packaging.

The Good

The Regimen + Eye Defense

The Regimen Rich

Clearer, smoother, less tired.

WHY SKIN STARTS TO SHOW IT