Introducing The Body Bar 

Official Launch Date: May 2

1. Please do not share publicly until the day of launch

 2. Submit video footage and 2-3 photos with The Body Bar here: https://app.air.inc/d/fbSxFXT7a

As one of the few men to receive early access, it would be really helpful for us to get a few photos and video of you using The Body Bar. Here are some content ideas:

• Video removing Body Bar from outer packaging
• Bar under running shower
• Bar scrubbing on skin (arms, legs, chest. Keep it PG please!)
• Bar sudsing in your hands
• Selfie photo of you holding The Body Bar

Why We Made It:

Your body deserves the best ingredients in skincare, too. The Body Bar is made from high performance ingredients to exfoliate, moisturize, and refresh your skin. The unique formula creates a rich lather scented with sandalwood, basil, eucalyptus and cedar, leaving your skin and bathroom with a woodsy, fresh aroma.

Why You'll Love it:

• Provides a luxurious lather, with no dryness or sticky residue
• 100% natural fragrance that will be immediately upgrade your typical shower
• Safe on sensitive skin
• 100% RSPO Certified Palm
• No Dyes. No Sulfates. No Synthetic Fragrance.

 

Ingredient Highlights:

1. Crushed Seeds & Pulp: Rainforest sourced buriti seed, acai pulp, and jojoba seed gently scrub and exfoliate skin to brush away dead skin cells

2. Willow Bark Extract: Contains Salicylic Acid, a gentle, plant-based BHA alternative proven to exfoliate
3. Shea Butter: Ultra moisturizing 
4. Upcycled Coffee Oil: Helps refresh and energize skin 
5. Antioxidant Rich Botanicals: Yarrow, Fireweed, Nettle, Milk Thistle 
   
   

Full ingredient list: Sodium Palm Kernelate, Aqua/Water/Eau, Sodium Palmate, Potassium Palm Kernelate, Glycerin, Palm Kernel Acid, Pumice, Fragrance/Parfum, Potassium Palmate, Sodium Gluconate, Simmondsia Chinensis (Jojoba) Seed Powder, Butyrospermum Parkii (Shea) Butter, Sodium Chloride, Palm Acid, Coffea Arabica (Coffee) Seed Oil, Mauritia Flexuosa (Buriti) Pulp Powder, Euterpe Oleracea Seed Powder, Quartz, Achillea Millefolium Extract, Epilobium Angustifolium Extract, Urtica Dioica (Nettle) Leaf Extract, Citric Acid, Silybum Marianum Fruit Extract, Salix Alba (Willow) Bark Extract, Salix Alba (Willow) Leaf Extract, Hexyl Cinnamal, Eugenol

 

Other Details

HOW TO APPLY: In the shower, wet The Body Bar and gently rub directly on your skin to cleanse and exfoliate.

WHEN TO USE: Every time you shower

WHO NEEDS IT: Anyone who wants more moisturized and brighter skin below the neck. Oh, and all you guys still using Old Spice or Irish Springs. 

COST: $30 / $24 on membership

 

Questions? Please reach out to creators@calderalab.com. Thank you!